WELCOME TO 6.2

6.2 focus on designing human centred products, services and solutions that change the way people think and behave delivering growth, driven by innovation & design.

Product & Brand Design

We Create products & brands that people love to use. 

Design & Product Realisations

We Quickly and effectively deliver products, software, and services. 

Growth Strategy

Meaningful growth requires more than good ideas. 

Experience Design & Strategy

We Build strong, lasting relationships with customers. 

 

Stay curious.
Solve meaningful market problems.
The answers are always out there, not in here.
Speed is mission critical.
Love it or change it.

Ben Rennie – Director

Work

We believe our work speaks for itself. Browse our most recent projects below.

Powershop Australia Digital TouchPoints & “The General”

Powershop Australia Digital TouchPoints & “The General”

To boost sales and bring clarity to the customer experience, 6.2 works closely with Powershop on all touchpoints that showcases the  brand online and unifies their digital & offline focus.

Outdoor Technology | Revolutionising Tech

Outdoor Technology | Revolutionising Tech

Project: Create an online platform for Australia’s latest innovator in digital and tech.

 

 

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ABOUT: THE FUNDAMENTAL DILEMMA: BLENDING A MODERN LIFESTYLE IN THE AGE OF MOBILITY WITH THE DRIVE TO BE OUTDOORS. OUR DEVELOPMENT OF WIRELESS AUDIO HAS BEEN SHAPED BY THIS CONSTANT PUSH AND PULL, TO STAY CONNECTED BUT NOT TETHERED. MOBILE DEVICES HAVE RESHAPED HOW WE LIVE, BUT STANDING ALONE, THEY MERELY SCRATCH THE SURFACE ON ENHANCING OUR LIFESTYLE. A MOBILE DEVICE THAT REQUIRES A CORD TO PLAY MUSIC AND HAVE A CONVERSATION IS LIKE A BRAIN USING ONLY PORTION OF ITS POTENTIAL, CUT THE CORD TO REALIZE A HIGHER CONSCIOUSNESS.

OUTDOOR TECH IS ABOUT ESCAPE; BREAKING AWAY FROM THE CITY, ROUTINE, AND THE MUNDANE. OUR PULSE BEATS DESIGN, STYLE AND CREATION. WE DON’T DEFINE OURSELVES BY THE SPACE THAT CONFINES US, BUT WE DO DRAW FROM IT. OUR MISSION IS TO CREATE PRODUCTS THAT ENHANCE EXPERIENCES AND INTERACTIONS, WITH THE OUTDOORS, WITH TECHNOLOGY, AND WITHIN.

 

PROBUILD | Re-Imaging The Future of Cities

PROBUILD | Re-Imaging The Future of Cities

 

Probuild is a dynamic national construction company with a proud history spanning more than 25 years. Innovation, commitment and experience underpin our reputation as a leader in construction. Probuild’s core strength lies with its people, who are dedicated to teamwork and delivering excellence to there clients.

Probuild works with 6.2 on the development of top level thinking to plug into large scale problems. This includes working on projects for the development of business and top level thinking for the NSW Nano Science Laboratories through to conceptual thinking to attain bids to build and deliver on sector such as nuclear power, science and education.

Public Design Group | Digital Strategy

Public Design Group | Digital Strategy

Re-Focusing Australia Most Innovative Design Agency into a new Digital Frontier

Helping an experienced design company grow its community, and sustain engagement online

The Sydney-based design company chose 6.2  to help develop and build the companies digital strategy and online future. The goal: enhance the overall digital experience and inspire more long-term, sustained engagement with Public.

6.2 work included diving into qualitative research, working through a series of two design sprints, mapping alternative business model options, and launching in-market prototypes on their website. The ability to live prototype new offers and services was particularly inspiring and allowed team members to quickly and nimbly iterate on design ideas. These focused design bursts resulted in an enhanced service offer that unlocks the curiosity and potential of both consumers and existing business partners.

Failcon For VIVID Sydney

Failcon For VIVID Sydney

  • :

Creating Australia’s first conference dedicated to learning from our failures

In collaboration with Google, SalesForce and Vivid Sydney, 6.2 created and managed Australia first conference dedicated to Failure. Launched in 2012, we backed it up in 2013 to a full house and high media praise.

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Powershop | Digital Conversations

Powershop | Digital Conversations

The worlds first ever prepaid energy company

Powershop is the world’s first online energy store committed to giving you control and knowledge around how much power you buy and use. They want to give you choice, too, so you can truly express your priorities and preferences in a vibrant online environment.

Online shopping has revolutionised the way people buy and sell goods. These days, they expect more choice in the products, services and pricing we’re offered ‒ and we want to buy online when it suits us.

As the world’s first online energy store, Powershop is part of this revolution.

With backing from Meridian Energy, one of New Zealand’s largest and most experienced energy suppliers, we’ve put the power back in customers’ hands, creating a marketplace where energy suppliers compete on price and brand values.

Powershop works with 6.2 on creative execution and developing great deals and tailored packages, designed to provide  customers with better choice and value than they currently get.

We help Powershop make it easy to join, easy to make informed choices and even easier to buy the power you need, when you want it. So join the power revolution!

It takes experience to be innovative!

 

SCE Australia | Recycling Our Shared Futures

SCE Australia | Recycling Our Shared Futures

A nation wide exercise in defining brand supremacy combined with 50 years of heritage

Taking Australia’s most innovative resources company and making it a public facing entity.

SCE Group has been established in NSW for over half a century, with unrivalled experience in every aspect of the management of raw materials for heavy industry.

The company work hand‑in‑hand with the steel and mining industries and have, over the decades, diversified into many other areas including processing and recycling industrial by‑products. This makes SCE Group one of Australia’s longest‑established and most trusted companies of its kind.

SCE and 6.2 partner of concepting, developing, market testing innovation strategies to future proof the business for the next 50 years.

This includes a strong focus on the brand, digital and the market conversations through the strategic capability.

 

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NSW Water | Brand & Digital Extentions

NSW Water | Brand & Digital Extentions

Re-Thinking How People Engage with Water Online.

Objective: NSW Water partnered with 6.2 in early 2010 to help develop the digital brand and online engagement strategy. NSW Water plays a critical role in the communication of how people engage and behave with water throughout the state and therefor, online play a critical role in the communication channels for the business.

6.2 worked with NSW Water to develop a clear digital presence, select the platform and facilitate the implementation of social networks and more intuitive communication channels across the business and the consumers markets. The work 6.2 conducted established the frame work for the government future digital direction.

Process: 6.2 Think | Brand Led Innovation |

Bupa | Well World

Bupa | Well World

BUPA

WHAT IF A BUSINESS PUT ITS PROFITS IN TO HEALTH?

Bupa is part of a global family that re-invests its profits into areas that we believe will benefit our members, including businesses, health services and the community.

Bupa are committed to keeping people well and supporting a healthy planet. To help do this, they recently announced our “Well World” goals.  One of these is to reduce our global carbon footprint by 20% by 2015. Like many companies, cutting carbon in a growing business requires some “out of the box” thinking. To help us kick-start action toward this goal, we worked with Forum for the Future to create the global Spark! Carbon Innovation Challenge.

The first step was to run an internal communications campaign to let people know what we were doing and to encourage people to sign up to the challenge. This led to 10 teams being formed around the world with employees from Australia, New Zealand, Latin America, Denmark and the UK getting involved.

Objective: 6.2 was engaged with Bupa through the Bupa London head office to work in collaboration with Forum for the Future. 6.2 worked with Bupa across retail, aged care and corporate to establish the strategy and implement the targets to help achieve the 2015 goal. This included a series of think tanks and a 3 month deep dive to establish the best course of action for Bupa to align its teams to achieve the 2015 goal.

Process: Brand Led Innovation | 6 Month Deep Dive
Havaianas | Brand Extentions

Havaianas | Brand Extentions

Turning a globally recognised footwear brand into a a culturally relevant accessories company

Objective: The Havaianas brand sells 162 million pairs of flip-flops a year the world over. The iconic footwear brand is worn consumers who appreciate aordable, versatile shoes. Havaianas came to 6.2 to help extend its brand into new product categories focusing on brand extensions that will surprise and innovate the business. After extensive research and concept development, 6.2 in collaboration with Bbase in Hong Kong, developed and created solutions covering the eyewear, carry and distribution channels for the business. Developing vending machines as concepts and new brand extensions.

Process: 6.2 Think | Brand Led Innovation |

Sweeties | Digital Touchpoints

Sweeties | Digital Touchpoints

Taking the worlds leading confectionary brands into an online space that dominates the market

Objective: My Sweeties is one of Australia’s largest distributors of treats and beverages. Based out of western Sydney, the companies services greater NSW proving the market with over 5000 items from more than 70 suppliers. The company is a distribution partner for Mars, Coke, Nestle and various international brands and services a dominant market.

Sweeties partnered with 6.2 in 2013 to help develop a 3 year strategic focus with a strong emphasis on the use of technology, the internet, social networks and new media. 6.2 have been active in building the organisation new online brand, stagey and emcommerce platform including B2C and B2B websites. The company is fast becoming the leading online site for commercial goods.

Canon | BPS Project

Canon | BPS Project

A strategic exercise in future proofing Australia’s most trusted brand

Canon’s corporate philosophy is founded on a responsible approach to working. They believe that each step is working for the common good – as individuals and as an organisation – that makes a real difference.

Canon is recognised globally as one of the top 10 most trusted brands on the planet. In the new economy, that mean a lot, but it also means exactly what it is, recognised. 6.2 were engaged to work with Canon on there 3 year vision from concept to strategic planning on where Canon is today, to where they will be tomorrow. The project is an integral aspect of the future of Canon and incorporates a new and innovative approach for Canon tomorrow.

Strappt | Keeping you in the game

Strappt | Keeping you in the game

Building a business out of an idea

Strappt is the idea and concept of a Sydney based physiotherapist therapist and entrepreneur. They brought the idea of helping sports people stay in the game longer to 6.2 to help develop the concept and idea of creating an iPhone app that would help educate and give people an in your pocket tool to ensure your injuries are Strappt efficiently and professionally.

6.2 worked with Strappt to design and develop an app for iPhone and Android. The Strappt app gives step-by-step instructions for a variety of strapping techniques aimed for keeping athletes in their game.

Throhgh the project, which included the development, production and filming of the 10 short films, we created a business that sits off the side of Strappt in the form of a strapping tape company with eCommerce capability named MySportsTape.com. This is now a fully integrated online business.

The complexity of these targeted-areas and instructions are broken down for the user in an intuitive scroll-wheel and interactive video respectively.

Calendar Club | Digital Touchpoints & Retail Experience Design

Calendar Club | Digital Touchpoints & Retail Experience Design

Transforming Australia’s Largest Pop Up Retailer to a Formidable Digital Brand

Calendar Club, based in Melbourne, Victoria is the largest and most successful seasonal pop-up retailer in Australia and New Zealand. They opened the first stores in 1995 and now operate in excess of 130 kiosks or stores in major shopping centres across Australasia every year.

Globally, Calendar Club operates over 1,400 stores worldwide, through its strategic joint venture companies in Canada, United States and the United Kingdom.

As the industry leading retailer of calendars we offer our customers a selection of more than 6,000 calendars and gift products through our retail stores and our online store. Every Christmas we serve over a million customers in Australia and New Zealand.

Calendar Club features a product mix that offers shoppers maximum quality, selection and value, with a special attraction — distinctly seasonal products, during the biggest shopping season of the year.

Calendar Club engaged 6.2 in 2009 and has remained a consistent partner for 6.2 for the past 4 years. During this period, we have worked with CC on the development of the online strategy, the online presence, the development and facilitation of creative services and more recently, the development of the eCommernce and mobile solutions for the company. We get to concept and design the look and feel of the seasonal retailer and develop innovative strategies that help Calendar Club remain the absolute market leader in there sector.

Process: 6.2 Think | Brand Led Innovation | iOS | Mobile Development | Brand Design | Brand Development | Buinsess Plan | Startegy | SAndroid | Web Design etc

Development Bank of Singapore |The Youth Bank Project

Development Bank of Singapore |The Youth Bank Project

Re-Focusing a Banking Giant into a Specialised new market segment

DBS is uniquely placed to deliver banking the Asian way. As a bank that specialises in Asia, we leverage our deep understanding of the region, local culture and insights to serve and build lasting relationships with our clients.

DBS provides the full range of services in corporate, SME, consumer and wholesale banking activities across Asia and the Middle East. The development Bank of Singapore has a long history as one of the worlds leading banks. In 2010, the bank realised they need to better engage with youth and in particular, Gen-Y.

With an ageing customer base, they set out to re-connect with a younger audience and contracted 6.2 to develop a research and recommendation piece that would identify the best direction for DBS with its new youth engagement strategy. The outcome was the creation of a series of concepts that led to a new world first.

Changing the way youth in Singapore would bank forever. 6.2 worked with the exec to create the framework for the worlds first ever youth bank which included the introduction of revolutionary digital bank products, which are common in most bank today.

Real Institute | The Future of Education

Real Institute | The Future of Education

Taking one of Sydney’s most successful and awarded RTO’s and turning it into a National Icon.

Objective: Real Institute is Australia’s most awarded RTO. In 2010, Real engaged 6.2 to help with the brand strategy and support the organisation through a recent fast growth period with a focus on the big picture and re-positioning the business into a competitive landscape. The company at the time had a market positioning issue and a brand awareness problem. In 2010, Real went by the name of Real Corporate Partners (RCP) and managed a brand that had been built on a small budget by friends and family. The business remained strong however the market conversation was confused and misleading.

6.2 worked with Real to reposition the business and renamed the organisation to Real Institute in early 2011. This included a complete overhaul of the corporate identity, the name, image, online presence and shifted the focus from a fast growing business into best in market.

Clients

DESIGN + DIGITAL + COLLABORATION = TOMORROW

Google
Powershop
Probuild
Sydney
Canon
Canon
Microsoft
Samsung
Kodak
Sony
Canon
Microsoft
Samsung
Kodak
Sony
Canon
Microsoft
Samsung
Kodak
Sony
  •  The unique 6.2 process has helped transform our marketing and pitch approach from a series of haphazard tactics to a unified, solid and purposeful strategy

    Eddie Homsey - Probuild
  • We have no problem praising the virtues of 6.2’s services to perspective clients in the future, we certainly place great value on the teams experience, advice and straight shooting manner 

    Ross Robinson - CEO, Real Institute

Meet some of the team

Our team believe in innovation and know every problem has a solution. We never settle. Our people are an extraordinary collection of talent, from the artistic, to the unconventional, to the conservative. We have one thread that glues us all together, we think big.

We are interested in the future and whilst yesterday was important, we drive uniqueness and deliver innovation by understanding the complexity of our shared futures. It’s this uniqueness combined with 70 years of experience that keeps our clients coming back and new clients requesting our services.

Ben Rennie

Ben Rennie

Director / Co-Founder View Details
Glenn Chandler

Glenn Chandler

Chief Design Director View Details
Paul Breen

Paul Breen

Chairman / Co-Founder View Details
Courtney van der Weyden

Courtney van der Weyden

Design & Digital Project Manager View Details
Marina Paronetto

Marina Paronetto

Design View Details
Dan Solo

Dan Solo

Digital View Details
Katarina Matkovic

Katarina Matkovic

Design View Details
Louise Vieusseux

Louise Vieusseux

Design View Details
Ben Rennie

Ben Rennie

Director / Co-Founder

Ben Rennie is the CEO and Co-Founder of 6.2. Widely regarded as a leader in innovation he has wide commercial experience across business development, strategy, brand development and digital.

Ben has worked closely with large and small companies in four countries, including some of the worlds largest and most recognised brands (Nike, Oakley, Bupa, Australian Government, Dolce & Gabbana, Chanel, Ray-Ban, Arnette, Canon, Luxottica, Tourism Australia & Google) creating new offerings, collaboration models and solutions to solve 21st century problems.

After saying good bye to corporate Australia in 2008, Ben has since launched White Spaces, an online magazine about good ideas with over 700,000 readers, The IF Talks, a series of forums dedicated to making ideas happen, The Black Report, an iPad innovation and trends report and Failcon Australia, a conference dedicated to learning from and embracing failures.

A writer and speaker, Ben has written for Design, Business and Technology magazines in Australia, is editor for White Spaces and a TEDx talker. He has been invited to speak at Parliament House in Canberra on rethinking our futures, Customs House on rethinking government, The MCA on the importance of failure and corporate conferences in Fiji, Melbourne, Hamilton Island, Perth and Indonesia.

His views on innovation have been quoted in the media including Fast Company, PSFK, GOOD, The Australian Newspaper, various local and international newspapers and the ABC World News.

Ben is the driving force behind the development and expansion of 6.2. He leads teams at 6.2 to solve some of the world’s most interesting problems through first-hand research, innovation, experience prototyping and strategic planning.

Glenn Chandler

Glenn Chandler

Chief Design Director

Glenn has worked for some of the worlds largest brands in some of the worlds largest cities. He is an award winning creative director and heads up the 6.2 creative and design services across Design & Digital.

Paul Breen

Paul Breen

Chairman / Co-Founder

Paul Breen is an entrepreneur and founder of Australia’s largest pop up retail chain. He is the start up CEO of one of the world’s most innovative power companies and the founding partner of 6.2. He is a sought after public speaker.
Experienced entrepreneur, private investor,board director and venture consultant with industry experience from retail, oil, banking, and venture capital.

Courtney van der Weyden

Courtney van der Weyden

Design & Digital Project Manager

Courtney is a native digital and has worked with some of 6.2′s largest clients on bringing to life digital products and services from mobile to eCommerce platforms. Courtney is a renown blogger and editor for White Spaces.

Marina Paronetto

Marina Paronetto

Design

Straight from Marina’s twitter, this explains it best: #InnovationDesigner #Intrapreneur #teampreneuship Founder @PowerHouseHQ #education

Dan Solo

Dan Solo

Digital

Dan Solo is a partner at 6.2 and works on the realisation process for all digital projects. An entrepreneurial thinker, Dan is also the founding partner of Fillim & Nerdi.

Katarina Matkovic

Katarina Matkovic

Design

Katt Matt designs creative solutions for organisations. Katt is a designer and illustrator originating from Croatia and works with the design team on re-imagining creative problems and rethinking design and illustration for 6.2 clients.

Louise Vieusseux

Louise Vieusseux

Design

Louise Vieusseux is a multidisciplinary designer with a strong skill set in graphic design, illustration and object design.

Inspired by mid-century Scandinavian, minimal graphic design and furniture design, as well as the art, film, and music of the 50s and 60s, her design work strives to reference these timeless aesthetics in conjunction with contemporary innovation.

She has a great interest in brand identity, brand design, print, packaging, typography and illustration.

Contact 6.2

Please get in touch with us.